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Student Callers Ring for Donations, Reconnect with Alumni
By Carrie Secondo The money raised for the Annual Fund is used for immediate needs such as student
scholarships, faculty recruitment, and program enhancement. Located on Braddock Road, just across from the
Fairfax Campus and next to University Mall, the Annual Fund Call Center comes
alive with George Mason students for four hours every Monday through Thursday
evening. Students also make calls Sunday afternoons and evenings. "With each donation, alumni are helping
George Mason enhance academic programs, recruit and retain competitive students
and faculty, as well as strengthen George Mason University's national
reputation,"says Kira Benitz, director of the Annual Fund. The number of alumni who give annually is used
as a gauge for alumni satisfaction in U.S. News & World
Report. An increase in the number of alumni who give helps to
increase the ranking of the university. This, in turn, enhances a George Mason
degree. In addition, corporations and foundations look at alumni giving to
determine which universities they will support. "An alumni gift, no
matter the size, demonstrates a strong commitment to the university and its
mission," Benitz says. The purpose of the Annual Fund telephone calls
are not just for raising money--updating records and keeping alumni informed of
the latest university news is an essential part of the job. "For some alumni, this phone call could
be their only connection to George Mason," says Benitz. Daniyal Farrakh has worked as a student caller
for three years. "I enjoy talking with alumni from the School of
Management the most because we have something in common," says
Farrakh, a management information systems major. "Most people don't want a lot of chit
chat--they want to know why you're calling right away, but there have been
alumni who have asked about my career goals and if they can help me find a
job," says Brandon Patterson, a sophomore who has been a student
caller since October. The Annual Fund callers are not always students.
Once a year George Mason faculty members participate in a Faculty Phonathon.
Last October, professors from the College of Arts and Sciences (CAS), the
College of Nursing and Health Science (CNHS), and the School of Information
Technology and Engineering (IT&E) spent several evenings making calls
to alumni in support of the university. During the evenings they made calls, CNHS had
the largest number of alumni donors at 224 and raised a total of $10,350.
"The phonathon was a team effort that was well coordinated and
executed," says Rita Carty, dean of CNHS. "It was rewarding,
and we were delighted to get reacquainted with many of our
students." CAS raised the highest dollar
total--$12,829--receiving donations from 165 alumni. IT&E also had
great success with just seven faculty members raising a total of $6,885 from 99
alumni. "It was great to have so many faculty
members show up in support of their division and the university," says
Benitz. "The faculty calls keep alumni connected to their alma mater
and the programs from which they graduated. We are very fortunate to have this
level of dedication from our faculty." For more information or to make a donation, contact
the George Mason University Foundation, Inc., 4400 University Drive, MS 1A3,
Fairfax, Virginia 22030-4444, (703) 993-8850.
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